Your shop window is like a billboard for your store.
They're a place to emphasize your unique identity, advertise merchandise and catch the attention of shoppers.
Following basic design principles will enhance your displays.
• Keep it clean.
• Change displays frequently to keep the look fresh.
• Bright lighting is crucial, both during the day and at night. Use lights to highlight individual items or signs. (Movable track lights work well.)
• Use repetition of shapes and colors to attract attention.
• Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.
• Vary height and depth of items to carry the eye throughout the display. A pyramid or triangle is a pleasing shape.
• Use a sense of motion (pattern, line, implied line) to catch the customer's eye.
• Use light, bright colors.
• Continue the theme of the window display with other displays inside the store.
Project #5 Field Study- will consist of 2 elevation sketches plus a floor plan of a shop of your choice.
Objective: After studying your chosen merchant, identify, analyze and illustrate in one floor plan and 2 elevations (one exterior with window display and one interior) the merchandising scheme in a new location.
Guidelines: Conduct field research to find examples of effective use of visual merchandising in and around the Union Square shopping district. Go inside a shop and use your best judgement as a designer to develop a sketch of the floor plan and one exterior elevation with entryway and windows plus one interior elevation that includes the cash wrap area. Use call-outs to identify elements of effective visual merchandising.
Steps
1. Take to the streets to locate and sketch one merchant that is an example of exceptional and exterior and interior visual merchandising.
2. Make notes, thumbnail sketches of all important color schemes and design details.
3. Make notes of all important architectural details.
4. Come to class Tuesday August 20th prepared to colorize your 3 line drawings.
5. Include relevant call-outs on to support your decision.
6. Submit all thumbnails and sketches with final drawings.
7. Include at least one figure or mannequin in each elevation.
8. Include a materials page that shows detail sketches of fixtures, floor treatment, color schemes, etc.
Tips: Choosing to render the entire Macy’s department store is not recommended. Some of the smaller shops, Seven, Anthropologie, Camper, Lucky Jeans, etc., will have displays that are more appropriate for this assignment.
Points: 150
Due: Line drawings with color scheme due 8/20
Final Floor plan plus 2 Elevations (in color) with call-outs plus figures due 8/28