Tuesday, August 18, 2009

Good pics for Project


Below are some images  that you can render using the one-point perspective
method we went over in class. Click on the image and print it out for your
reference.  The trick is to find a picture which shows the back wall
in a level, horizontal view, not at an angle.  Check it out.




You are not required to include every item in the photo in your drawing.  Streamline the 
design.  Look at the room like a designer and include the elements that clearly express the rooms color scheme and decor.



The couches above are pretty abstract and unusual. Emphasize the wood grain if you choose this image.




You can choose to include the figure or not.  Same goes for the toy cycle.  It's cute!







If you choose the image above, complete the couch.  If you are unsure how, look at some similar couches online or in magazines or from real life to complete the design.

Remember to start your drawing with the back wall and some element 
in the space for which you know the approximate dimensions like a couch or
door.  Start the drawing on grid paper in 1/4  scale.  



Above is another drawing. Do not use this as your reference image. 
This is for inspiration only. Fairly simple and straight forward with minimal
shading, but it works!


Monday, August 10, 2009

Project #5 field study (3 Drawings)


Your shop window is like a billboard for your store.  
They're a place to emphasize your unique identity, advertise merchandise and catch the attention of shoppers.









Following basic design principles will enhance your displays.



• Keep it clean.

• Change displays frequently to keep the look fresh.

• Bright lighting is crucial, both during the day and at night. Use lights to highlight individual items or signs. (Movable track lights work well.)

• Use repetition of shapes and colors to attract attention.

• Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.

• Vary height and depth of items to carry the eye throughout the display. A pyramid or triangle is a pleasing shape.

• Use a sense of motion (pattern, line, implied line) to catch the customer's eye.

• Use light, bright colors.

• Continue the theme of the window display with other displays inside the store.

 




Project #5 Field Study-  will consist of 2 elevation sketches plus a floor plan of a shop of your choice. 

Objective:   After studying your chosen merchant, identify, analyze and illustrate in one floor plan and 2 elevations (one exterior with window display and one interior) the merchandising scheme in a new location.

Guidelines:  Conduct field research to find  examples of effective use of  visual merchandising in and around the Union Square shopping district.  Go inside a shop and use your best judgement as a designer to develop a sketch of the floor plan and one exterior elevation with entryway and windows plus one interior elevation that includes the cash wrap area. Use call-outs to identify elements of effective visual merchandising. 

Steps

1. Take to the streets to locate and sketch one merchant that is an example of exceptional  and exterior and interior visual merchandising. 

2. Make notes, thumbnail sketches of all important color schemes and design details.

3.  Make notes of all important architectural details.

4.  Come to class Tuesday August 20th prepared to colorize your 3 line drawings.  

5.  Include relevant call-outs on to support your decision.

6.  Submit all thumbnails and sketches with final drawings.

7.  Include at least one figure or mannequin in each elevation.

8.  Include a materials page that shows detail sketches of fixtures, floor treatment, color schemes, etc.

Tips:  Choosing to render the entire Macy’s department store is not recommended.  Some of the smaller shops, Seven, Anthropologie, Camper, Lucky Jeans, etc., will have displays that are more appropriate for this assignment.  


Points: 150

Due:  Line drawings with color scheme due 8/20

          Final Floor plan plus 2 Elevations (in color) with call-outs  plus figures due 8/28


Saturday, August 8, 2009

Assigment #4 Ideation Sketching


Ideation Sketching
Homework #4

Home plan and elevation Plus

Similar to your classroom plan and elevation assignment, measure a room in your home, such as the bathroom, living room or bedroom to create a floor plan and 2 elevation drawings.
Drawings should be in 1/2 or 1/4 scale depending on the room size. Sometimes very small rooms may be better illustrated in 1/2 scale. Make sure to note which scale you are using on the drawing.
Look at your room with your designer’s eye and include important elements like windows and entryways, furniture, floor and wall coverings, plants, window treatments, light fixtures, art, etc., but disregard the clutter.
Finally, add one or two new elements. You must include a resource image of the new elements taken from a magazine, design website or catalog. New elements may only include furniture or lighting fixtures.
Your final 3 drawings must include the new element(s) and be completed in color (marker with colored pencil accents) on marker paper. Remember to keep your line drawings on grid paper for reference and in case you wish to make changes.

100 points
Due 8/11

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