Coming Soon Proj 4

check back soon for project examples.

PROJ 3

Ideation Sketching

Assignment #3

Part 1

Perspective Value Study

A. Using 1-point perspective technique create a composition with 5-7 squares and rectangles

in varying sizes. Position forms above and below the vanishing point. Use a

ruler or folded piece of paper to draw construction lines (in pencil).

B. Then once you are satisfied with the composition, go over pencil lines with a fine-point

pen.

Color and Shade your drawing in Marker

C. Include a 4 step value scale in your composition. Steps are 10%, 30%, 60%, 90% cool grey.

D. Choose a light colored marker as your local color. (If you feel up to the challenge

you may use more than one light color.  See example below.) Fill cubes completely with local

color, then proceed to shade.

Tips:

Start your drawing on grid paper, then transfer to marker paper.

Your vanishing point is the single light source that will dictate your shading pattern.

Horizontal planes nearest to the light source will be brightest.

Make several copies of your pencil drawing prior to coloring and shading.

Map out your shading pattern before inking.

Finally, make adjustments, more grey, some white pencil, to fine tune

your composition.

see project example below

Part 2

Thumbnails for home plan and elevation project

Examine one room in your home. Take measurements, notes and make a series of

thumbnail (6-8 small) sketches describing the general layout of that room including furniture,

wall and floor treatments, color scheme and material details.

Your notes and thumbnails must provide enough information so that you can render finished

drawings in class, including one floor plan and two elevations.

Thumbnail sketches should be done in pencil. Provide color swatches illustrating color

scheme.

Due 2/9

100 points

Reading Project #5

Project #5 Reading

Visual Merchandising Tips

Retail visual merchandising shares many of the same principles as advertising, graphic

design, and interior design -- the purpose of visual merchandising is to create a logical

and visually pleasing environment that will grab attention and translate into increased

sales. Visual merchandising basics are pretty easy to understand - a clean store, well lit,

with merchandise displayed in neat groupings. But as an industry, visual merchandising

delves a lot deeper, focusing on the psychology and motivations of the target customer.

The following are the top five tips for retail visual merchandising:

1. Entice - Visual merchandising actually starts on the street outside the store. Creative

and interesting window displays will catch the eye of people walking by and will draw

them into the store. Many store owners make the mistake of cramming in lots of merchandise (to indicate the variety of items they might carry,) but the most successful window designs create a theme, mood, or "lifestyle" that piques curiosity. Change the window

displays with the seasons, and always reflect your newest or best-selling items.

2. Impact - We've all done it - you walk into a store, take a lap around, and leave.

Maybe you were "just looking" -- more than likely, though, something about the store or

the merchandise displays turned you off. The experience of visiting an establishment

should be as rich as is appropriate -- any prospective customer should be able to walk

in and feel respected and comfortable. Whether it's music, product displays, lighting, or

even the climate control, everything in the store can impact the shopping experience.

3. Inspire - Create product displays that will show the customer how an item might fit

into their everyday life. In a home store, that might mean a sofa-chair grouping or a

complete table setting. In a clothing store it might mean dressing mannequins -- whatever

the store type, customers are more likely to purchase if they can imagine themselves

using/wearing the product.

4. Identify - These days, many shoppers are busy people. Perhaps they're popping in on

the way home from work, or on the way to the party -- whatever the case may be, shoppers

are more likely to purchase if they can find what they are looking for, easily identify

the price, and then find the register and check out. Product should be organized in logical

groupings -- whether by item type, color, or some other characteristic, and signage

and product descriptions should be clear and easy to read.

5. Add-on - Point-of-sale add-ons (also known as "impulse buys") can generate extra

dollars in sales. Think of small items that people usually forget -- batteries, light bulbs,

gift wrapping, etc -- these small items can be placed near or at the register as a gentle

reminder to the customer.

Creative window displays are an ideal way to set your business apart from the

competition. Windows are the billboard of your store, according to Tony Camilletti, of

store-design firm JGA Inc. They're a place to emphasize your unique identity, advertise

merchandise and catch the attention of shoppers.

So how do you make a traffic-stopping display? The possible subjects are endless, but

the key is to focus on a product or theme, not simply exhibit a collection of items.

Following basic design principles will enhance your displays. Here's some advice from

professionals like Camilletti, Denise Schroeder of Image Accomplice, and freelance

window dresser Kim Slocum from Pinckney:• Keep it simple. Don't try to put in everything

at once.

• Keep it clean.

• Change displays frequently to keep the look fresh.

• Bright lighting is crucial, both during the day and at night. Use lights to highlight individual

items or signs. (Movable track lights work well.)

• Use repetition of shapes and colors to attract attention.

• Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.

• Vary height and depth of items to carry the eye throughout the display. A pyramid or

triangle is a pleasing shape.

• Use a sense of motion (pattern, line, implied line) to catch the customer's eye.

• Use light, bright colors.

• Continue the theme of the window display with other displays inside the store.