Coming Soon Proj 4

check back soon for project examples.

PROJ 3

Ideation Sketching

Assignment #3

Part 1

Perspective Value Study

A. Using 1-point perspective technique create a composition with 5-7 squares and rectangles

in varying sizes. Position forms above and below the vanishing point. Use a

ruler or folded piece of paper to draw construction lines (in pencil).

B. Then once you are satisfied with the composition, go over pencil lines with a fine-point

pen.

Color and Shade your drawing in Marker

C. Include a 4 step value scale in your composition. Steps are 10%, 30%, 60%, 90% cool grey.

D. Choose a light colored marker as your local color. (If you feel up to the challenge

you may use more than one light color.  See example below.) Fill cubes completely with local

color, then proceed to shade.

Tips:

Start your drawing on grid paper, then transfer to marker paper.

Your vanishing point is the single light source that will dictate your shading pattern.

Horizontal planes nearest to the light source will be brightest.

Make several copies of your pencil drawing prior to coloring and shading.

Map out your shading pattern before inking.

Finally, make adjustments, more grey, some white pencil, to fine tune

your composition.

see project example below

Part 2

Thumbnails for home plan and elevation project

Examine one room in your home. Take measurements, notes and make a series of

thumbnail (6-8 small) sketches describing the general layout of that room including furniture,

wall and floor treatments, color scheme and material details.

Your notes and thumbnails must provide enough information so that you can render finished

drawings in class, including one floor plan and two elevations.

Thumbnail sketches should be done in pencil. Provide color swatches illustrating color

scheme.

Due 2/9

100 points

Reading Project #5

Project #5 Reading

Visual Merchandising Tips

Retail visual merchandising shares many of the same principles as advertising, graphic

design, and interior design -- the purpose of visual merchandising is to create a logical

and visually pleasing environment that will grab attention and translate into increased

sales. Visual merchandising basics are pretty easy to understand - a clean store, well lit,

with merchandise displayed in neat groupings. But as an industry, visual merchandising

delves a lot deeper, focusing on the psychology and motivations of the target customer.

The following are the top five tips for retail visual merchandising:

1. Entice - Visual merchandising actually starts on the street outside the store. Creative

and interesting window displays will catch the eye of people walking by and will draw

them into the store. Many store owners make the mistake of cramming in lots of merchandise (to indicate the variety of items they might carry,) but the most successful window designs create a theme, mood, or "lifestyle" that piques curiosity. Change the window

displays with the seasons, and always reflect your newest or best-selling items.

2. Impact - We've all done it - you walk into a store, take a lap around, and leave.

Maybe you were "just looking" -- more than likely, though, something about the store or

the merchandise displays turned you off. The experience of visiting an establishment

should be as rich as is appropriate -- any prospective customer should be able to walk

in and feel respected and comfortable. Whether it's music, product displays, lighting, or

even the climate control, everything in the store can impact the shopping experience.

3. Inspire - Create product displays that will show the customer how an item might fit

into their everyday life. In a home store, that might mean a sofa-chair grouping or a

complete table setting. In a clothing store it might mean dressing mannequins -- whatever

the store type, customers are more likely to purchase if they can imagine themselves

using/wearing the product.

4. Identify - These days, many shoppers are busy people. Perhaps they're popping in on

the way home from work, or on the way to the party -- whatever the case may be, shoppers

are more likely to purchase if they can find what they are looking for, easily identify

the price, and then find the register and check out. Product should be organized in logical

groupings -- whether by item type, color, or some other characteristic, and signage

and product descriptions should be clear and easy to read.

5. Add-on - Point-of-sale add-ons (also known as "impulse buys") can generate extra

dollars in sales. Think of small items that people usually forget -- batteries, light bulbs,

gift wrapping, etc -- these small items can be placed near or at the register as a gentle

reminder to the customer.

Creative window displays are an ideal way to set your business apart from the

competition. Windows are the billboard of your store, according to Tony Camilletti, of

store-design firm JGA Inc. They're a place to emphasize your unique identity, advertise

merchandise and catch the attention of shoppers.

So how do you make a traffic-stopping display? The possible subjects are endless, but

the key is to focus on a product or theme, not simply exhibit a collection of items.

Following basic design principles will enhance your displays. Here's some advice from

professionals like Camilletti, Denise Schroeder of Image Accomplice, and freelance

window dresser Kim Slocum from Pinckney:• Keep it simple. Don't try to put in everything

at once.

• Keep it clean.

• Change displays frequently to keep the look fresh.

• Bright lighting is crucial, both during the day and at night. Use lights to highlight individual

items or signs. (Movable track lights work well.)

• Use repetition of shapes and colors to attract attention.

• Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.

• Vary height and depth of items to carry the eye throughout the display. A pyramid or

triangle is a pleasing shape.

• Use a sense of motion (pattern, line, implied line) to catch the customer's eye.

• Use light, bright colors.

• Continue the theme of the window display with other displays inside the store.

Homework # 2 Guidelines

Objective:  

To color match and render in marker 3 different material swatches and render three different examples of modern seating from reference material.

Choose 3 pieces of furniture from handouts. Visit  the library's Material Swatch room and find 3 swatches appropriate to your furniture. 

Draw your furniture and swatch in appropriate scale on graph paper first in pencil.  Once you are happy with the composition, go over pencil in fine-point marker, erase pencil, then color match swatch and color in the frontal elevation with appropriately scaled down swatch.

For example, if your chair is 3 feet tall, you should render it in 1"=1' scale so it is large enough.

If you are drawing a 8 foot couch however, rendering in 1/2 scale will be more appropriate so you have room in your layout to include both a side elevation, front elevation and a swatch of your material.

"Upholster" each piece of furniture with a different material swatch.  Be sure to scale down your material so that it is rendered in the same scale as your furniture. 

You must turn in 3 drawings.  On each page illustrate one front and one side elevation view per piece of furniture including fabric swatch and "upholstered" view.

Provide a photo copy of your material, furniture and attach to each drawing. 

Please study the sample image for layout.   Create a professional, attractive and balanced composition. Consider your layout carefully.  The entire paper is part of your project.   

Project Points:  100

Project Due:  2/03

Final Project: Shop design

Guidelines

Final Project Ideation Sketch
Store Design

For your final project design a shop (apparel or home product) within the confines of the given building. Develop exterior and interior details based on research and resource material.

Project Requirements:

A. 5 Drawings: 1 exterior elevation with entryway, signage, windows, architectural details and materials, 2 interior elevations (one lower level, one upper level) with wall treatment, fixture, merchandise details, 2 floor plans with fixtures, cash wrap, floor treatment. See rough drawings for dimensions and basic design. Warning: Drawing not to scale. You MUST include 2 figures for scale (mannequins or people), and relevant call-outs.

B. 1 Mood/Inspiration page that includes at least 2 retail shop inspiration images, merchandise samples, images of fixtures and furniture employed in design, additional images related to mood/style/ inspiration.

C. Designer’s statement describing your design process, influences and effectiveness. This is your pitch to the client. Promote your vision.

All Drawings in 1/4 scale, on 8 1/2 by 11 inch paper.

The Scenario: A potential client has approached you to redesign a storefront on a walking-street in a recently gentrified neighborhood. The client wants you to design an artful store that sells apparel or home products. The demographic is 18-35 year olds, college educated, young professionals, artists and craftspeople.
You must decide (and describe in your essay) whether the store is a one-off, unique boutique or part of a chain. Be very specific about the merchandise. Is it mass produced, handmade, unique or limited? Provide inspiration images of merchandise. Base all of your decision on research. Collect images your influences and include them in your Mood page.

200 points

Due 12/15/08

















Monday: Shading and Perspective

Shading and perspective will be our main topics of discussion next session.  Using shading and perspective in your sketches will ultimately help you communicate your ideas with more accuracy, detail and style.

Perspective can seem very complex.  But with some practice anyone can draw in perspective.  All it requires is some patience and the ability to draw a line.   

Project #3 Guidelines

sample project #2

Home plan and elevation drawings (3)

Objective:  Continue to gain knowledge of drawing with proper scale and proportion, color matching, and representing spacial relationships efficiently and accurately.

Guidelines:  Choose one room in your home to represent in one floor plan and 2 elevation drawings in marker.

Begin your drawings on grid paper, then ink and transfer to marker paper.  This can be done manually or on a copier (the one in the library is good for this).  Home printers are not recommended since the ink may bleed when markers are applied. Always retain an original line drawing for your records and future corrections.

All items must be represented in 1/4 or 1/2 scale dependent on room size.  If it’s a very large room, draw in 1/4 inch scale.  Leave a border of clean paper around your drawing.  This makes for a more focused composition. Include entry ways, windows, closet, furniture, light fixtures.

Color match your drawings.

Projects will be assessed on effective use of shading, overlapping and contrast to convey depth and spacial relationships in addition to presentation.

Remember to include a cover page with your drawings.  

Points: 100 (one plan, 2 elevations)

Due: 11/3/08